I absolutely love this little business of mine and it has been hard to be closed with the COVID-19 lockdown, but it finally gave me time to step back and reflect. And it got me thinking about this flower school idea I’ve had for a while – or as I call it “Not a flower school’. Instead it’s rethinking floristry for flower lovers. A place of support and advice for those on their path with a real focus on how to be a sustainable florist. What I’ve discovered by being in this industry is that for a business with a natural product at it’s heart, just how unsustainable it is. So we’re here being the change we want to see through using seasonal flowers, embracing sustainability and sharing our learnings and ways of working with others. It is a work in progress though so take a look and send me your thoughts.
Ever since I can remember I have always picked flowers from the garden and have always, always wanted my own floral studio. But growing up I wasn’t inspired and didn’t want to learn to be a catalogue florist. So I became a journalist and then slowly found myself drawn back to flowers after burn out, time spent studying Ikebana in Japan, kids and moving to a new town. I got to a point where I knew I needed a life with flowers, done my way and so very slowly XOX grew. Now what was started in my home has now moved to a larger studio providing everything from fresh and dried off the shelf bouquets, weddings and large scale dried flower installations.
Along with my assistant Kate McDonald our mantra is to create wild, rustic florals that look like they’ve come from the garden.
Our style embraces the wild, natural beauty of the central plateau and our strength is in using foliage to create beautiful installations that look a part of the landscape, as though they have always grown there (and with minimal environmental impact). We love hearing from you so do get in touch with any questions.